What they needed

  • Let the team update products and pages themselves without calling a developer.
  • Send website enquiries straight into their existing lead management system.
  • Show up on Google for the equipment and repair services they actually offer across Northern Ontario.

What I built

I built this custom Squarespace website so the Fit Check Group team could easily update their own content without the complexity of a heavy CMS. I designed a custom theme and refined their logo to match the new look, then put structural SEO in place that gave their organic traffic from Google a strong boost. I also wired the contact page directly into their backend system to capture leads automatically, while giving staff an easy way to manage product listings and field customer questions about specific equipment.

Features of this website and automation

  • Custom-designed Squarespace theme, with the logo tuned to match
  • Structural SEO work that moved them up in Google
  • Contact form wired into their third-party backend as captured leads
  • Product listings the staff update themselves
  • Built for their Northern Ontario service territory

What changed

  • The team updates their own pages and product listings on a custom-designed Squarespace site, complete with a refreshed logo.
  • Targeted SEO work brought in a strong jump in organic search traffic from Google.
  • Customer enquiries flow directly into their backend lead system, so nobody has to copy-paste details out of an email.
  • Visitors can browse current equipment and ask about specific products right from the site.

What this means for a business like yours

Not every business needs a heavy, complex platform. When the people updating the website are the same people out doing service calls and running the business, a simpler tool like Squarespace is often the smartest choice. I designed a custom theme so it doesn't look like a cookie-cutter template, wired the contact form into their lead software, and set up the SEO properly. They get a professional site that brings in leads, and they never have to pay me just to swap out a product photo.

Built with

  • Squarespace
  • Custom theme design
  • Third-party lead integration
  • Structural SEO work